Trademark Objection? We’ll defend your brand

An examination report isn’t a rejection — it’s a chance to respond. We draft a strong, legally-grounded reply and represent you at the hearing to keep your trademark alive.

What it is

After a trademark is filed, the examiner may raise an objection (an examination report) under Section 9 (descriptive/non-distinctive marks) or Section 11 (similarity to existing marks). You must file a written reply within the deadline, and may need to attend a hearing. A well-argued reply is what keeps your application moving toward registration.

Who should register

Anyone whose trademark application has received an objection or examination report.

Reply to my trademark objection

Share your details — a verified expert will call you back.

Why register

Keep your application alive

A timely, strong reply prevents your mark from being abandoned.

Legally-grounded arguments

We cite the right provisions and precedents to counter the objection.

Hearing representation

Our experts represent you at the trademark hearing if required.

Protect your brand

The right response maximises your chance of registration.

Documents you'll need

  • Trademark application number
  • Copy of the examination report / objection
  • Details and proof of use of your mark
  • Logo/wordmark and class details
  • Any supporting evidence of distinctiveness

How it works

  1. Review the objection and deadline
  2. Analyse the grounds (Section 9/11)
  3. Draft a strong written reply with evidence
  4. File the reply with the trademark registry
  5. Attend the hearing on your behalf, if needed
  6. Track the application to registration

Frequently asked questions

Is an objection the same as rejection?

No — it is a query you can answer. A good reply often overcomes it and the application proceeds.

How long do I have to reply?

Replies must be filed within the deadline stated in the examination report (typically about a month). Act promptly.

What is a Section 11 objection?

It means your mark may be similar to an existing one; we argue distinctiveness and differences.

Will I need to attend a hearing?

Sometimes. If so, our experts can represent you at the hearing.